| Value | Description | Example |
|---|
| Box Art |
Product art. An image of the box, typically with product type information (e.g., DVD, Blu-ray). |
 |
| Celebrity |
Still images of celebrities and possibly cast and crew members, with a zoom level of 1, 2, or 3. |
 |
| Gallery: Key |
A shot including one or more key cast members without any set imagery. |
 |
| Gallery: Supporting |
A shot including one or more supporting cast members without any set imagery. |
 |
| Group |
A shot including five or more cast members, which may be a mix of key and supporting cast or only supporting cast. Imagery that may appear in the background does not affect this categorization. |
 |
| Head Shot: Key | A head shot or upper body shot of a key cast member. Such a shot includes little or no extraneous set, and the image would look good if scaled down to thumbnail size. |
 |
| Head Shot: Supporting |
A head shot or upper body shot of a supporting cast member. Such a shot includes little or no extraneous set, and the image would look good if scaled down to thumbnail size. |
 |
| Key Art |
Cast or key show imagery. |
 |
| League Logo |
Official logo of a sports league. |
 |
| Poster Art |
Theatrical poster art. Key art combined with a title treatment. |
 |
| Production: Key |
Still imagery that conveys show identity through staged photography of key cast on set. |
 |
| Production: Supporting |
Still imagery that conveys show identity through staged photography of supporting cast on set. |
 |
| Program: Key |
Still imagery from the program (e.g. a scene or action shot) including one or more key cast members. |
 |
| Program Logo |
The stylized program title. |
 |
| Program: Supporting |
Still imagery from the program (e.g. a scene or action shot) including one or more supporting cast members. |
 |
| Provider Logo |
Official logo of a television data provider. |
|
| Showcard |
TV series poster with a consistent 4:3 aspect ratio and a dynamic representation. Showcards combine key cast imagery and title treatments, and can also feature stylized program logos. |
 |
| Station Logo |
Official station logo. Can include call letters and imagery. |
 |
| Trailer |
Still imagery to be used as an image that fronts a movie trailer. Trailer images have a set aspect ratio of 16:9. |
 |
| Vertical Showcard (3:4) |
TV series poster with a consistent 3:4 aspect ratio and a dynamic representation. Showcards combine key cast imagery and title treatments, and can also feature stylized program logos. |
 |